Renowned Speakers Spice Up The First Day of BIP

Published on 12/04 2015  Source: Asia IP


Two plenary sessions were held today with the first topic being “Sustainable IP Business Model in the Ever-changing World.”
Moderated by Allen Ma, chief executive officier at the Hong Kong Science & Technology Parks, renowned guest speakers including Jürgen Koch, head of corporate intellectual property at Robert Bosch GmbH; Li Fushan, patent operations director at Tencent Holdings and Ben Wang, head of patents at Unilever's China office discussed how their companies have incorporated various effective IP business models to manage IPs in ways that create opportunities and contribute to the long-term growth of their respective companies.
“Companies should not stop after the stage of IP creation - they need to commercialize the invention and keep making new products,” says Ma.
“SMEs should not be fruatrated by their size, because multinational corporations tend to have rigid, non-flexible corporate structure or culture that often hinders them to create certain patents which can be complemented by SMEs otherwise,” says Wang. 
The second plenary focused on “Global Trends for IP Licensing Strategies.”
Moderated by Giustino de Sanctis, founder and CEO of Vectis, speakers David Upite, senior counsel of intellectual property at The Procter & Gamble Company in greater China; Zhao Qishan, director of intellectual property at ZTE Corporation and John LaBarre, senior counsel of intellectual property at Google in Silicon Valley held an informative discussion on the current norms of IP licensing as well as trends which could facilitate efficient and profitable IP transactions. 
“Entities can innovate with anyone even competitors,” says Upite. 
As far as why IP-focused companies need to keep innovating and maintain large patent portfolios, it is all because of innovation and investment protection, LaBarre says. “It is also a business strategy or an end (i.e. licensing out to others), as well as a way to deter aggression of competitors.”