Position : Home->China IP Laws

Zhejiang: Alibaba, French fashion house Kering team up

Published on 08/18 2017  Source: Xinhua News Agency


Hangzhou-based e-commerce giant Alibaba and French luxury group Kering reached an agreement last week to work together against counterfeiting, both online and offline. The two sides have established a joint working group to share information. Alibaba will use its expertise in technology to identify counterfeiters who target brands in the Kering family, such as Gucci, Bottega Veneta and Balenciaga, and cooperate with Chinese law enforcement agencies to launch appropriate actions.