Playing the global game

Published on 11/26 2015  Source: HK Edition


More than 2,000 IP professionals and industry players are expected to attend the two-day Business of IP Asia Forum 2015 at the Hong Kong Convention and Exhibition Centre.

The World Intellectual Property Organization and more than 80 global brands, local and overseas technology research centers, universities, IP service providers, will exhibit at the BIPAsia Forum this year.

The second day begins with a session themed as A New Era of Cooperation - IP Opportunities under the Belt and Road Initiative. In this plenary, there is an examination of the markets and business opportunities along the territory enveloped by China's Belt and Road Initiative.
IP experts including Renmin University of China IP Academy Professor Liu Chuntian, Indonesian IP Attorneys Association Secretary-General Dwi Anita Daruherdani and Skolkovo Foundation(Russia) Senior Vice-President Igor Drozdov will also analyze how IP will affect the changing face of regional and global trade.
Each afternoon of the BIP Asia Forum promises a more tailored experience, with the prospect of bespoke learning experiences.
The concurrent breakout sessions are designed to match four thematic tracks: IP Practical Tips, Industry-specific IPs, Asian Trends and Quick Guide to IP Basics.
IP service providers such as Marks & Clerk, China Patent Agent and Transpacific IP will also be present at the forum, to be held at the Hong Kong Convention and Exhibition Centre. Another highlight will see WIPO demonstrate how to use its online IP services and the latest updates on IP applications.
Top Japanese IP firm Hatta & Associates will be among exhibitors looking for opportunities at BIP Asia to develop business in Greater China.
Hatta & Associates IP Litigation Attorney Mikio Hatta said the company, which was established in Tokyo in 1976, opened a China department in 2011.
"In particular, we are focusing on business in the Greater China region," he said.
"One of our objectives in participating in BIP Asia this time is to meet with companies from the Greater China region and to explore opportunities to provide them with our professional support to obtain IPs in Japan in the future."
Hatta said he believed Hong Kong functioned as Asia's business hub, as many multinationals and overseas companies had their regional headquarters in the city.
"Therefore, it is important to watch and study the trends in Hong Kong in order to know the latest business trends of many companies," he said.
"Hong Kong can become a place for negotiations for IP trading to take place because many companies place their Asian headquarters here."
Top-tier Chinese IP firm Wan Hui Da is also exhibiting at BIP Asia and its Hong Kong office Director Jason Yao said the firm would be looking to share information with other industry members.
"BIP Asia is a great platform for people such as IP holders, IP service providers, IP operation entities and government authorities to meet together and share ideas on IP creation, operation and protection," he said.
Yao said IP was a major tool for businesses to succeed in China, and multinationals needed strategic advice to protect and enforce their IP.
He said Hong Kong had a significant role to play strategically in the global IP field.
"Hong Kong should use its advancement in the finance and legal systems to encourage innovative business and creation of IP," he said.